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LEARN HOW BAKERIES USE DIGITAL ORDERING TOOLS LIKE KIOSKS, QR CODES, AND WEBSHOP TO STREAMLINE OPERATIONS, INCREASE SALES AND SERVE CUSTOMERS BETTER.
Bakeries are steeped in tradition; early mornings, handwritten signs, and the comforting scent of fresh bread. But even in such a timeless setting, digital ordering software for bakeries is carving out a valuable role. More and more bakeries are discovering the power of restaurant ordering technology to optimize daily operations, improve guest experience, and boost revenue.
Whether it’s a small neighborhood bakery or a national brand, digital ordering systems like self-service kiosks, QR code ordering, and online webshops are helping businesses adapt to modern consumer behavior without losing their authentic charm.
Digital ordering solutions bring structure and flexibility to the bakery floor. Customers today want speed, convenience, and personalization, and bakeries that embrace these needs are seeing real benefits.
Take, for example, the use of self-service kiosks in bakeries. These allow customers to place orders without standing in line, creating a smoother flow during peak hours. Many bakeries also report a higher average order value from kiosk usage, thanks to clear visual menus and smart upselling prompts that guide guests to add drinks, pastries, or meal deals.
Online ordering for bakeries is another game changer. With a webshop, guests can schedule pickup or delivery ahead of time, eliminating the lunch rush chaos. Offices in the area can place large group orders through a dedicated link or QR code. And loyalty programs, such as those powered by Leat (formerly Piggy) can help bakeries stay connected with their most loyal fans, offering rewards and gathering valuable insights.
One bakery brand putting this digital shift into practice is Bakker Bart, a well-known chain in the Netherlands. They’ve recently adopted Jamezz’s ordering software, including kiosks, production screens, order status displays, and even AI-driven upselling. It’s a full ecosystem that supports both the customer journey and the staff workflow.
“We’ve always stayed innovative,” says Jop van Sommeren of Bakker Bart. “For decades, our concept has proven its ability to evolve with the changing needs of our guests. In today’s world, technological innovation is incredibly relevant, especially when it comes to ordering and operational workflows. We previously invested in e-commerce and digital home delivery, but we believe there’s still so much potential to support in-store processes with digital solutions.”
Their implementation reflects a growing trend: bakeries are no longer just thinking about how to serve customers at the counter, but how to create a complete experience, whether in-store, online, or somewhere in between.
Bakery ordering software can be deployed in a variety of practical and profitable ways:
• Self-Service Kiosks for bakeries: Speed up service and reduce queues. Bonus: data shows customers order more through kiosks.
• QR code ordering at tables: Ideal for bakeries with seating. Let customers order and pay without leaving their spot.
• Online webshop for pickup & delivery: Guests can plan ahead; perfect for lunch, events, or catering.
• Business & corporate ordering: Nearby companies can use a dedicated link or QR code to order for meetings or staff lunches.
• Loyalty & engagement tools: Integrated systems like Leat help retain customers and reward frequent visits.
• Pre-order & scheduled pick-up: Let customers order in the morning and collect at a time that suits them.
• Replace paper tickets with kiosks: With digital kiosks, the old-fashioned queue is replaced with a smooth, automated flow.
The essence of a bakery won’t change: great products, friendly service, and a personal touch. But with the help of smart bakery ordering technology, bakeries can operate more efficiently, connect with their customers more deeply, and unlock new revenue streams.
Whether you're a small shop or a growing chain, now is the time to explore how ordering software for bakeries can support your business. As Bakker Bart shows, embracing digital tools doesn’t mean losing your identity, it means strengthening it for the future.
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